Hello everyone. I’m Mark Clinard and I oversee adidas baseball and football here in at adidas. I’m very lucky to work with a bunch of cool people, that commit a large portion of their lives, to bring you great product and stories through adidas baseball. Everyone from our designers and developers here in Portland to our friends in the factories in Asia, we truly enjoy finding ways to make you faster and more powerful through our products.
One great element of my job is working with athletes to determine what they need. I want to share some insights from our meeting with Ryan Howard during our contract process. We met with Ryan, his brother, mom and dad and his agents in St. Louis to talk about renewing our sports marketing partnership. We talked about how the business was trending, adidas' goals for the future and what Ryan brings to the adidas baseball family. The conversations were great and we showed him the concepts of his new shoe (now in store at Dick's Sporting Goods) which Ryan gave feedback about to our team.
Beyond all of the business stuff, I left the meeting so impressed with Ryan and his family. As a brand, it’s important to partner with people that you respect because they represent you on the field of play. Ryan is a great athlete, but more importantly he is a genuine person that never fakes it on or off the field. In my short time with the Howard family, it was easy to see why Ryan connects so well with all types of people. His pride in representing himself and his great family with class is why it is really easy to like Ryan Howard.
To sum it up…I have an 8 year old little boy that plays little league. I showed him the Ryan clip from our website and now my son gets into the batters box and taps the plate JUST LIKE RYAN. It’s cool to know that he’s copying a player that’s doing it the right way. When you fully understand Ryan's story of hard work and commitment, you would want your kid to copy him too.
Good luck this season and thanks for your interest in adidas baseball.
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